Welcome to my portfolio! Here, you’ll find a collection of my work in crafting impactful content and digital marketing strategies for various brands. I specialize in content strategy, search engine optimization (SEO), social media management, and more to help brands reach their goals. Explore my projects and insights, and let’s connect to discuss how I can contribute to your success.

EX Media

(2017-Present)

Co-founding EX Labs & EX Media, a boutique Miami & Bahamas-based digital marketing powerhouse, I lead the charge in crafting multi-channel marketing strategies for a diverse clientele. My expertise spans content creation, distribution, social media management, paid advertising, email marketing, SEO, ASO, and more. This holistic approach fuels brand awareness and drives results for our clients.

As a thought leader in the digital marketing landscape, I stay ahead of the curve by continuously researching and implementing cutting-edge trends and strategies. This ensures that EX Labs & EX Media consistently delivers exceptional value to our clients, helping them achieve their unique marketing goals.

Arawak

(2018-Present)

Arawak, a cutting-edge real estate mobile app geared towards Caribbean markets, recently launched in 2024. I’ve played a key role in crafting a comprehensive brand-building strategy for Arawak, including brand messaging and web & UX content development.

TheArtList

(2021-Present)

My engaging articles fuel organic traffic for TheArtList, a platform connecting visual artists and photographers to income and exhibition opportunities. Distributed through their 55K+ subscriber newsletter, my content empowers artists by:

Attracting new users to TheArtList
Fostering a creative community
Offering valuable artistic insights

This approach strengthens TheArtList’s reach and supports artists on their creative journeys.

The Bahamas Hideaway

(2023-Present)

Crafting web copy and captivating blog posts to drive bookings for The Bahamas Hideaway, a stunning Grand Bahama Island vacation rental. The goal: Attract guests, build loyalty, and inspire unforgettable escapes.

SOJE

(2022)

SOJE, the only tribally owned-and-operated hemp cigarette brand in the US, engaged me to create a bundle of web and social media content to raise awareness of their products and mission. The content I crafted included blog posts and social media content highlighting the environmental benefits of hemp, biodegradable packaging, regenerative farming, and the importance of supporting Native-owned businesses.

Can Smoking Hemp Help With Smoking Cessation?

The Ecology Works

(2020-2023)

I leveraged my expertise in content marketing, SEO, social media, and email marketing strategies to significantly increase organic website traffic for a leading allergen control brand. This comprehensive approach resulted in:

A 700% Increase in Organic Traffic: My content marketing efforts attracted a significant influx of new visitors seeking solutions to their allergy concerns.
Enhanced Brand Recognition: A new, visually appealing, and memorable brand identity was developed, solidifying their position in the market.
Boosted Customer Loyalty: Engaging content and targeted marketing strategies nurtured existing customer relationships and fostered brand loyalty.

By focusing on organic growth and brand recognition, I played a key role in strengthening the online presence and customer engagement for this leading allergen control brand.

Climate Change Could Be Making Your Allergies Worse

Vital Oxide

(2019-2023)

I developed a comprehensive digital marketing strategy for a leading broad-spectrum disinfectant brand, encompassing content creation, SEO, social media management, and targeted advertising. This multifaceted approach yielded impressive results:

Content Powerhouse: A strategic content marketing campaign, including a highly successful blog post on cat odor removal, garnered over 260,000 unique reads.
Industry Authority: The content effectively positioned the brand as a leader in disinfection, sanitization, mold remediation, and odor removal solutions, attracting a highly targeted audience.
Measurable Growth: The campaign generated a significant number of leads and sales, demonstrating the power of impactful content marketing.

This project exemplifies how I leverage content and digital marketing strategies to achieve tangible results and elevate brand authority.

How American White-tailed Deer Could Alter the Course of the COVID-19 Pandemic

The Signature Real Estate Companies

(2021-2023)

I previously crafted content for The Signature Real Estate Companies’ various brands, including Signature Florida, The Signature Real Estate School, Signature International Real Estate, Signature Commercial, and Signature One. My contributions included writing and editing blog posts, articles, website copy, and marketing materials. In addition, I developed and executed content marketing strategies to enhance brand awareness and lead generation for both real estate clients and new real estate agents.

Buying Vacation Investment Properties in Florida: Where Should You Invest?

Film & Fork

(2016)

Film and Fork will always be one of my favorite projects. I conceptualized and wrote the recipes for this movie-centric cookbook, published in 2016.

CustomPlay & PopcornTrivia

(2010-2017)

I produced content for cutting-edge movie technology, including CustomPlay’s revolutionary one-screen and second-screen applications and PopcornTrivia, a wildly popular movie trivia app that has had over 26 million unique plays.

Additional Client Work

I’ve also had the pleasure of working with a variety of other clients, creating content ranging from social media content to long-form articles.